At the start of spring, two new products took the French market by storm:
“Sensation Fondante” (left), a light, airy mousse from our customer Novandie and “Laitière”, a dessert from our customer Lactalis, containing a refreshing mixture of fruit and yoghurt.
Both 110g pots have been produced from polypropylene in a thermoforming process and allow customers to get a preview of the tasty contents thanks to their high transparency. Each pot has a special feature:
The sweeping logo of “Sensation Fondante” has been printed onto the lower cambered area of the pot, enhancing the jaunty effect of the logo. It is much more demanding to prepare the print motif for, as well as to actually print onto, a cambered surface than a straight side.
The “Laitière” pots achieve their effect through a slightly raised creative design. The waves and logo can be both seen and felt.
Der „Laitière“-Becher erzielt seine Wirkung dadurch, dass seine gestalterischen Elemente leicht erhaben sind. Welle und Logo sind sowohl optisch als auch haptisch wahrnehmbar.