/// Details - Novelty of the month

March 2016

Promotion at its best

At the beginning of February the second state-of-the-art digital printing press was installed at GIZEH in Bergneustadt. The machine is the first of its kind in Europe.  “Digital cup printing is especially beneficial when smaller runs have to be decorated quickly and economically to a premium quality standard,” says Fabian Mathies, Production Manager Decoration at GIZEH.

So GIZEH was able to supply a series of attractive promotion drinking cups for the concerts of Sarah Connor in extremely short time. Three really eye-catching designs were printed on the different cup sizes of 300 ml, 400 ml and 500 ml. The cups are used during a total of 18 concerts. Experience shows that many Connor fans wave the deposit payment and take the drinking cups with the oversized font home with them as souvenirs.

In addition to time-to-market, flexibility is one of the significant advantages of the new printing method. The digital printing press, with its non-contact process, is also capable of printing on a wide variety of surfaces and geometric formations. With a print resolution of up to 360 dpi, photo-like quality and high colour brilliance, its quality can be compared, for example, to that of high quality sleeves. However, not comparable is the speed, as in principle a design can be changed and printed in a matter of minutes.