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January 2017

Sausage spread in a brand new look

The REWE-owned high-quality butcher shop Wilhelm Brandenburg, who has been awarded many prizes, now offers smoked pork paté and liver sausage of the brands “Penny” and “Ja!” in a customer-friendly and hygienic plastic cup. For the new sausage spread packaging a striking hexagonal shape was chosen.
GIZEH manufactures the cups and the matching lids by the injection moulding process in two sizes: 175g and 125g. The cups are decorated with a bottom and a wraparound side wall label via In-Mould-Labelling. Depending on the contents the cups and labels must also withstand sterilization by the cooking process.
The ambitious project was realized by GIZEH - in close coordination with the client - within only a few months.