"Food Travel" - is the new range brought to market by Maggi, providing the consumer with cleverly designed dishes from across the globe, quickly and effortlessly to the dining table.
In order to give these international dishes a stand-alone but brand associated appearance, the Nestlé Packaging team, together with GIZEH have developed an elegant terrine. Its square features gently morph into a round opening and importantly incorporate lateral cooling fins to ensure a safe eating experience. The IML labels showcases the vibrant artwork and colors with enticing imagery of the exotic dishes. The terrine is fully recyclable as both container and label are made from the same material whilst the black cup is produced using recycle friendly masterbatch. Crucially this combination means the pack is detectable within the recycling process.
GIZEH produces the terrine in the injection-molding IML process with minimum wall thickness and maximum stability.
With this premium cup Maggi meets the increased interest of consumers in international cuisine and the desire to try something new. At present, the Food Travel range is available in seven varieties with exotic ingredients and exotic spices.